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Read articles from our experts on the people development sector, reviews and our training services.

The Science Behind “Because”

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As you navigate various communication scenarios, remember the transformative potential of “because.” Whether you’re negotiating, persuading, or simply seeking cooperation, integrating this powerful word into your language can significantly enhance your effectiveness.

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Navigating the New Rules of Selling

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In the past decade or so, selling has undergone a significant transformation. This shift can be attributed to two pivotal factors: the empowerment of buyers through access to information and the erosion of trust in traditional institutions following the 2008 Financial Crisis.

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The Timeless Art of Persuasion

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“The Psychology of Selling” maintains its relevance by reminding us of the timeless essence of sales: the human connection. Tracy’s work offers enduring lessons on achieving sales excellence, emphasising the power of building respectful, meaningful relationships.

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Customer Lifetime Value LTV

Finding The Right Customers

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Choosing not to pursue every customer might seem counterintuitive in the short term. However, this disciplined focus is a testament to the importance of a customer-centric strategy in driving sustainable business success.

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Our Product Sells its Self by Novalead Limited

Our Product Sells Itself?!

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“Our Product Sells Itself” How many products and services have found themselves in the dustbin of history because the inventors thought it was so good they didn’t need to sell it?

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Forward Planner by Novalead Limited

Forward Planner – The Productivity Matrix

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Dwight D Eisenhower – His best-known productivity strategy is the Eisenhower Matrix, a simple but very powerful decision-making tool that can be used to immediately prioritise tasks, reduce wasted time and when used consistently, eliminate procrastination.

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